A fragrance that embodies the essence of the modern man

There is a piece of wood smouldering in every man's heart ready to burst into flames and reveal his true self. Burberry Hero men's perfume is the embodiment of this energy, which reveals an irresistible charisma. Every breath is like an encouraging voice that calls for honesty, courage, the acceptance of challenges and continuous self-improvement.

• an amber, woody fragrance by perfume designer Aurélien Guichard
• the square, dark brown bottle is an abstract representation of a horse's hoof
• the 100 ml flacon is refillable

Composition of the fragrance:
Imagine you are lying on the beach under the cool shade of enormous trees. The first breeze brings the fragrance of cypress oil, which surrounds you with its earthy aroma. Next, the essence of amyris oil emerges with fresh, almost citrus tones. 

As the day draws to a close, the atmosphere is dominated by the deep, rich fragrance of a trio of cedar trees. These trees, symbols of immortality and indestructibility, will give you the strength and courage to face anything.

Story of the fragrance:
The Burberry Hero perfume is a masterpiece from the French perfume designer Aurélien Guichard. His inspiration was the vision of a tree-lined seashore where light and shadow intermingle. Aurélien combines the trio of cedar fragrances to create a fourth, imaginary type of wood that carries sensuality, strength and ferocity – the essence of the modern man.