Make sure to clean your unruly curls properly. The gentle L’Oréal Professionnel Serie Expert Curl Expression purifying shampoo removes impurities that have settled in your curly hair and its concentrated formula with active ingredients provides optimal hydration. While you wash your hair, a unique floral scent with notes of cedar wood delights your senses and instantly wins you over. 

Characteristics: 

• removes impurities and buildup from curly hair, leaving it clean
• intensely hydrates your hair without weighing it down 
• with gel-like texture, quickly forms a rich lather 
• leaves a floral scent with notes of cedar wood
• prepares your hair for the next step in your routine

Ingredients:

• free of sulphates and silicones
• hibiscus seeds – contain amino acids and vitamins
• glycerine – plant-based, amazing moisturising effects
• urea H – leaves hair hydrated, enhances the hydrolipidic barrier of the hair shaft

How to apply: 
Every other week, use the purifying shampoo to remove any impurities buildup from your hair. Apply the product to wet hair, massage in gently and then rinse off thoroughly. Follow up with the L’Oréal Professionnel Serie Expert Curl Expression creamy hydrating shampoo.