Vividly capturing the essence of the glorious heritage of Arab culture in its authentic oriental fragrances, Lattafa, Dubai's leading perfume brand, brings the world of sophisticated and captivating fragrances native to the United Arab Emirates to people in more than sixty countries around the world.

The concept of perfumes that would resonate with the luxury and elegance of Arab culture was created in 1980 by Sheikh Shahid Ahmad in collaboration with Shoaib Iqbal. They named their brand Lattafa, inspired by the Arabic words "Latif", meaning "kindness", and "Lateefa", which translates to "pleasant". The two co-founders shared a vision to create high-quality and luxurious fragrances for local customers in the Middle East. However, the start-up soon became a renowned company with exports all over the world and three generations of the Sheikh family have been involved in the development and expansion of their portfolio.

Indulge in Arabian luxury yourself and try Lattafa perfumes. The fragrances developed under this brand express personality, create lasting impressions and evoke positive emotions. For both men and women, their unisex Eau de Parfums will help express their personality - be it with the aromatic Lattafa Ana Abiyedh Rouge fragrance, the spicy Lattafa Badee Al Oud Oud For Glory fragrance or the spicy and leathery Lattafa Oud Mood fragrance. A fresher citrusy oriental fragrance will be offered to its wearers by the men's Eau de Parfum, Lattafa Raghba For Man, while a touch of sensuality will be brought to both men and women alike with Lattafa Velvet Oud.