The fragrance of freedom and the wild, the essence of the modern woman

People have increasingly been turning to the healing power of nature of late. The Marc Jacobs Daisy Wild Eau de Parfum for women offers women the chance to rediscover this relationship with nature and awaken a free, youthful spirit within themselves, setting out on an adventure into the heart of nature. This fragrance reflects both nature’s untamed spirit and unrestrained women.

• a joyful green and fruity-floral composition of the fragrance 
• created by a trio of perfume designers – Sonia Constant, Roxanne Kirkpatrick and Adriana Medina
• introduced in 2024

Composition of the fragrance:
Brace yourself for an olfactory explosion. You are welcomed by bold neo-gourmand notes of banana flower, a rarity in the perfumery world. This inventive green opening symbolises Daily Wild’s untamed spirit, gradually giving way to the heart notes where audacious jasmine blossoms, enriched by the creamy aroma of macadamia nuts. The concluding hint of sandalwood and freshness in the form of ethically sourced vetiver imparts a sensuality to the wearer, expressing their deep connection to nature.

Story of the fragrance:
The world is constantly changing and the Daisy collection with it. The Daisy Wild Eau de Parfum turns its attention away from a carefree young girl living a romantic ideal to a strong, goal-oriented woman who sees the beauty of unbridled nature and longs to connect with it. This shift is symbolised by the white wildflower on the cap of the green flacon. It is this striking element which ensures that this fragrance stands out in Daisy’s garden, just as its wearer does in the world around us.