The power, resolve, and passion that hide deep inside you might be waiting for a new challenge in the form of Hugo Boss BOSS Alive Eau de Parfum. Express everything your life entails in your own way and live to the fullest.

• woody fruity fragrance for women, full of positive energy
• shares certain ingredients with the iconic BOSS Bottled for men
• fragrance for women, designed by women with inspirational life stories

Composition of the fragrance
From the first moments, you’ll notice and adopt the sparkling positive nature of apple, plum, and juicy blackcurrant with a pinch of cinnamon. The perfume then further develops through sweet, feminine notes of vanilla, and a combination of woody notes dominated by velvety sweet cedar wood ensure a lasting drydown.

Story of the fragrance
The uniqueness of Hugo Boss BOSS Alive is expressed in its content as well as its bottle. The perfectly timeless, feminine, and elegant flacon was created by jewellery designer Amélie Riech. The rose nude colour of the perfume can be seen through the glass bottle with a gold stripe which almost turns it into another one of Riech’s jewellery pieces.

This fragrance comes with a question “What makes you feel alive?” It was created because although a modern woman’s success is defined in many ways, but they can all be expressed in one motto: “Success means dedicating yourself to whatever makes a woman feel alive and fulfils her.”