Plant-based beauty begins with a simple notion that effective skincare can grow directly from nature. Bottega Verde began building on this principle in 1972 in the Tuscan town of Pienza, where a small herbalist’s shop started producing plant-inspired cosmetics.

As the company grew, its connection to the Tuscan countryside remained central. At Tenuta Massaini, olives, grapes, oats and aromatic herbs are cultivated among the region’s diverse plant life and later used in many cosmetic formulations. This close relationship with natural ingredients continues to influence the brand’s development.

The result is a wide portfolio of everyday beauty products. Bottega Verde Estratti Di Bellezza cleansing micellar water offers gentle cleansing designed to remove impurities from the skin. Bottega Verde Argan nourishing oil for dry and damaged hair helps restore softness and manageability, while Bottega Verde Momenti Di Blu moisturising after shave balm provides calming hydration after shaving.