Electrifying fougère with a joyful pulse

Initio Parfums Privés Wild Rush Eau de Parfum recasts the aromatic fougère in a brighter, more kinetic form. The house describes it as a scent of joy in motion: immediate, bold and unstoppable, with an energising character that feels vivid from the first moments. It carries a dynamic, forward-driving mood that suits moments when presence and momentum matter.

• an aromatic, fougère fragrance
• suited to energetic daytime and evening wear
• crafted for men and women

Composition of the fragrance:
Bergamot brings a brisk citrus lift, joined by lavender with its clean, aromatic clarity. The heart turns softer and more indulgent, where vanilla, caramel and red fruits create a glowing contrast between sweetness and brightness. Sandalwood adds a smooth, creamy depth, while patchouli gives the composition a grounded, textured finish.

The story of the fragrance:
Initio Parfums Privés Wild Rush Eau de Parfum is built as a functional fragrance, centred on an electrifying sensation rather than stillness. The formula features the JOYDROP complex, presented as a way to activate the brain’s reward pathways. The brand also links the scent to neuroscientific measurements showing emotional activation connected with confidence, engagement and drive.