Description Initio Parfums Privés Wild Rush

Composition	Bergamot, Caramel, Lavender, Red Berries, Sandalwood, Vanilla, Patchouli
Fragrance category	aromatic, fougère
Concentration of the fragrance component	Eau de Parfum

Electrifying fougère with a joyful pulse

Initio Parfums Privés Wild Rush Eau de Parfum recasts the aromatic fougère in a brighter, more kinetic form. The house describes it as a scent of joy in motion: immediate, bold and unstoppable, with an energising character that feels vivid from the first moments. It carries a dynamic, forward-driving mood that suits moments when presence and momentum matter.

an aromatic, fougère fragrance
suited to energetic daytime and evening wear
crafted for men and women

Composition of the fragrance:
Bergamot brings a brisk citrus lift, joined by lavender with its clean, aromatic clarity. The heart turns softer and more indulgent, where vanilla, caramel and red fruits create a glowing contrast between sweetness and brightness. Sandalwood adds a smooth, creamy depth, while patchouli gives the composition a grounded, textured finish.

The story of the fragrance:
Initio Parfums Privés Wild Rush Eau de Parfum is built as a functional fragrance, centred on an electrifying sensation rather than stillness. The formula features the JOYDROP complex, presented as a way to activate the brain’s reward pathways. The brand also links the scent to neuroscientific measurements showing emotional activation connected with confidence, engagement and drive.

Ingredients Initio Parfums Privés Wild Rush

Complete ingredients list

ALCOHOL DENAT., PARFUM (FRAGRANCE), HEXAMETHYLINDANOPYRAN, AQUA (WATER/EAU), VANILLIN, ETHYLHEXYL METHOXYCINNAMATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LINALYL ACETATE, ETHYLHEXYL SALICYLATE, BUTYL METHOXYDIBENZOYLMETHANE, LINALOOL, LAVANDULA OIL/EXTRACT, ALPHA-ISOMETHYL IONONE, HEXYL CINNAMAL, CAMPHOR, BENZYL SALICYLATE, CANANGA ODORATA OIL/EXTRACT, BETA-CARYOPHYLLENE

The manufacturer is responsible for the ingredients of the product. We recommend checking the list of product ingredients directly on its packaging due to potential changes.

Other information

About the brand Initio Parfums Privés

Initio Parfums Privés – where scent inspires emotion. Since 2015, this French house has approached fragrance as a means of shaping mood and presence. Its perfumers explore the connection between scent and psyche, creating blends designed to influence well‑being through olfactory experience.

Initio’s creations balance structural precision with sensory depth. Each composition is informed by research into how aromatic molecules interact with emotion, resulting in distinctive accords that resonate beyond the surface of the skin.

Explore Initio Parfums Privés through three signature expressions: Initio Parfums Privés Side Effect unisex eau de parfum – a bewitching fusion of tobacco, rum, vanilla and cinnamon, unfolding into leather‑and‑wood undertones; Initio Parfums Privés Oud for Greatness unisex eau de parfum – a powerful blend centred on rich oud, accented by lavender and saffron; and Initio Parfums Privés Paragon unisex extrait de parfum – a poised harmony of palo santo, lavender and pepper that delivers clarity and depth.