Description Joico Blonde Life Brightening Shampoo

This product has been packaged by the manufacturer without cellophane.

Hair type	blonde and lightened hair
Scalp skin type	all scalp types
Area of use	hair

Give your highlighted or bleached hair the right treatment. Even though the Joico Blond Life brightening shampoo with a nourishing effect doesn’t contain any sulphate, it creates a rich lather that perfectly removes any impurities and excess sebum. It also brings out blonde strands, makes hair easier to detangle and leaves it nice and smooth.

Characteristics:

gently removes impurities and excess sebum
creates a rich foam despite a gentle formula
brightens up and brings out the colour of blonde hair
makes your hair smooth and soft
makes wet hair easier to detangle

Ingredients:

Smartrelease liposomal technology – gradually releases active ingredients to protect your hair from damage every day
arginine – restores damaged hair strands, nourishes them and prevents further damage
monoï oil – prevents frizz and damage, makes hair glossy
tamanu oil – deeply hydrates dry hair, regenerates it and increases its shine
free of SLS/SLES

How to apply:
Apply the Joico Blond Life shampoo to wet hair and lather up with a gentle massage, then rinse off thoroughly with clear water and repeat the process if necessary.

Ingredients Joico Blonde Life Brightening Shampoo

Complete ingredients list

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, ISOPROPYLAMINE DODECYLBENZENESULFONATE, COCAMIDE MIPA, DECYL GLUCOSIDE, GLYCOL STEARATE, GLYCERYL CAPRYLATE/CAPRATE, CALOPHYLLUM INOPHYLLUM SEED OIL, COCOS NUCIFERA (COCONUT) OIL, HYDROLYZED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PENTAPEPTIDE-30 CYSTEINAMIDE, PENTAPEPTIDE-29 CYSTEINAMIDE, TETRAPEPTIDE-29 ARGININAMIDE, TETRAPEPTIDE-28 ARGININAMIDE, GARDENIA TAHITENSIS FLOWER EXTRACT, SORBITOL,DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, BIS-CETEARYL AMODIMETHICONE, POLYQUATERNIUM-10, PEG-150 DISTEARATE, SILICONE QUATERNIUM-16, AMODIMETHICONE, PEG-90M, C12-13 PARETH-23, CITRIC ACID, UNDECETH-11, CETEARETH-25, CETEARETH-7, C11-15 PARETH-7, TRIDECETH-12, GLYCERIN, LAURETH-9, UNDECETH-5, TETRASODIUM EDTA, BUTYLOCTANOL, PEG-4 LAURATE, IODOPROPYNYL BUTYLCARBAMATE, DMDM HYDANTOIN, SODIUM HYDROXIDE, LIMONENE, GERANIOL, FRAGRANCE/PARFUM

The manufacturer is responsible for the ingredients of the product. We recommend checking the list of product ingredients directly on its packaging due to potential changes.

About the brand Joico

Joico is a globally recognised professional hair care brand with a clear mission: to bring out the healthiest, most vibrant hair possible. From the very beginning, the brand has focused on creating innovative formulas that restore strength, shine, and vitality – a mission encapsulated in its signature philosophy, “the joi of healthy hair,” which celebrates the remarkable beauty of strong, resilient hair and the confidence it inspires.

Built on decades of innovation and trusted by stylists and consumers around the world, Joico has become a leader in salon-grade hair care. Its product portfolio spans advanced reparative treatments, nourishing shampoos and conditioners, cutting-edge styling products, and professional colour systems, all designed to deliver noticeable results from the very first use. The brand is committed to quality, using smart technologies and carefully selected ingredients to help return hair to its healthiest state, no matter its starting condition.

Beyond performance, Joico also stands for ethical and responsible practices. With a rich heritage rooted in both science and creative expression, the brand remains dedicated to inspiring confidence and healthy hair for years to come.