LAMEL was founded in 2012 by Natalia Iaromenko as a women‑owned and operated brand with a clear vision – to make beauty a space for empowerment, experimentation and self‑expression. With the motto “It’s all in your hands,” LAMEL invites everyone to create their own unique makeup story, free from limitations.
LAMEL celebrates bold creativity through accessible, high‑performance products. Each formula is designed to be multi‑purpose, encouraging users to play, experiment and embrace happy accidents. The brand combines vibrant colour, smart textures and thoughtful packaging – all to make beauty more inclusive and intuitive.
Dive into a colourful world of expressive makeup with standout essentials like the LAMEL Long Lasting Gel Lip Liner – a versatile pencil for precise definition and all‑day wear, LAMEL Oversize Mascara for bold, volume‑boosted lashes, and the LAMEL HOPE Eyeshadow Palette, a harmonious mix of shades for any mood or moment.
