Description L’Oréal Paris Elseve Color-Vive Purple

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Please note that the packaging may be different from what you see in the picture as a result of packaging updates by the manufacturer.

Hair type	grey hair, highlighted hair, blonde and lightened hair
Scalp skin type	all scalp types
Area of use	hair

The L’Oréal Paris Elseve Color-Vive Purple shampoo cleans hair gently and takes care of it whilst also neutralising unwanted yellow, orange and brassy tones in blonde, grey and highlighted hair.

Characteristics:

counteracts warm undertones in light or bleached hair
provides the necessary nutrition and hydration
washes the hair and scalp thoroughly
leaves hair healthy, soft and shiny
effective after just one use

How to apply:
Use once a week as a complement to your regular hair care routine. Apply onto wet hair, leave for one to three minutes and rinse off with warm water. It is recommended to use gloves during application.

Ingredients L’Oréal Paris Elseve Color-Vive Purple

Complete ingredients list

AQUA / WATER, SODIUM LAURETH SULFATE, COCO-BETAINE, GLYCOL DISTEARATE, COCAMIDE MIPA, CI 60730 / ACID VIOLET 43, COCOS NUCIFERA OIL / COCONUT OIL, SODIUM LAURYL SULFATE, SODIUM CHLORIDE, SODIUM BENZOATE, SODIUM HYDROXIDE, ETHYLHEXYL SALICYLATE, TRIDECETH-6, POLYQUATERNIUM-7, POLYQUATERNIUM-10, SALICYLIC ACID, LIMONENE, LINALOOL, BENZYL SALICYLATE, BENZYL ALCOHOL, AMODIMETHICONE, ALPHA-ISOMETHYL IONONE, CARBOMER, CITRIC ACID, CITRONELLOL, CETRIMONIUM CHLORIDE, COUMARIN, HEXYLENE GLYCOL, HEXYL CINNAMAL, AMYL CINNAMAL, PARFUM / FRAGRANCE (F.I.L. C241162/1).

The manufacturer is responsible for the ingredients of the product. We recommend checking the list of product ingredients directly on its packaging due to potential changes.

Other information

About the brand L’Oréal Paris

L’Oréal Paris has been shaping global beauty since 1907, transforming the industry with a belief that everyone deserves access to quality. As the world’s leading cosmetics brand, it combines heritage, innovation and elegance across makeup, skincare, and hair care – bringing high performance to everyday self‑care.

With over 110 years of expertise, L’Oréal Paris continues to create cutting‑edge products that balance proven efficacy with sensory pleasure. Every formulation – whether for skin, hair or makeup – is developed with rigorous testing, constantly evolving to meet the needs of a modern, diverse world.

Discover beauty that delivers – L’Oréal Paris Panorama Mascara for amplified, voluminous lashes, L’Oréal Paris Revitalift Filler SPF 50 anti‑ageing day cream, or L’Oréal Paris Infaillible 36H setting spray for long‑lasting makeup hold.