Description L’Oréal Paris Préférence Vivids

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Hair type	all hair types
Purpose	Home Hair-Colouring
Colour	grey, silver

Do you want to achieve a long-lasting vibrant colour, cover grey hair or completely change the colour of your hair? Permanent hair colour from L’Oréal ParisPréférenceVivids will give you the desired result. It will give your hair an intense colour shade and vibrant shine, but unlike semi-permanent colours, rinses and tinted shampoos, it won't gradually wash out or fade, so your perfectly coloured hair will last for weeks. The pigments penetrate deep into the hair fibre, which guarantees a long-lasting colour effect, long washing out time and perfect coverage of grey hair. Whether your goal is to unify your natural hair colour or change it completely, this permanent colour will not disappoint.

Characteristics:

dyes hair reliably
long-lasting
colour stays beautiful and rich

How to use:
Use according to the instructions included.

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Find out how to perform a skin sensitivity test before using this product.

Ingredients L’Oréal Paris Préférence Vivids

Complete ingredients list

AQUA / WATER, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, LAURETH-5 CARBOXYLIC ACID, ETHANOLAMINE, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, AMMONIUM HYDROXIDE, POLOXAMER 338, POLYQUATERNIUM-6, OLEYL ALCOHOL, M-AMINOPHENOL, 4-CHLORORESORCINOL, HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL, THIOGLYCERIN, TOLUENE-2,5-DIAMINE, AMMONIUM THIOLACTATE, 2-METHYLRESORCINOL, 1-NAPHTHOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, EDTA, TETRASODIUM EDTA, ERYTHORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCL, PARFUM / FRAGRANCE (F.I.L. Z281709/1).

The manufacturer is responsible for the ingredients of the product. We recommend checking the list of product ingredients directly on its packaging due to potential changes.

Other information

Important warnings:

YOU MUST DO AN ALLERGY ALERT TEST WITHOUT FAIL 48 HOURS BEFORE EACH USE OF THIS PRODUCT.
If during this period you notice any abnormal reactions- such as itching, redness or swelling in or around the test area, DO NOT APPLY THE PRODUCT.
Do not use for purposes other than hair colouring.
Do not use to dye eyelashes or eyebrows.

Manufacturer/Importer:

L’Oréal Paris, 14 Rue Royale - 75008 Paris France

About the brand L’Oréal Paris

L’Oréal Paris has been shaping global beauty since 1907, transforming the industry with a belief that everyone deserves access to quality. As the world’s leading cosmetics brand, it combines heritage, innovation and elegance across makeup, skincare, and hair care – bringing high performance to everyday self‑care.

With over 110 years of expertise, L’Oréal Paris continues to create cutting‑edge products that balance proven efficacy with sensory pleasure. Every formulation – whether for skin, hair or makeup – is developed with rigorous testing, constantly evolving to meet the needs of a modern, diverse world.

Discover beauty that delivers – L’Oréal Paris Panorama Mascara for amplified, voluminous lashes, L’Oréal Paris Revitalift Filler SPF 50 anti‑ageing day cream, or L’Oréal Paris Infaillible 36H setting spray for long‑lasting makeup hold.