Oriflame started in 1967 in a small Stockholm office by brothers Jonas and Robert af Jochnick and their friend Bengt Hellsten, as a natural beauty pioneer using herbal extracts. Now active in over 60 countries, the brand blends Swedish heritage with global reach to bring wellbeing and beauty to millions.

Oriflame products utilise science-backed solutions – performing, safe and responsible. Developed in-house at their Stockholm headquarters, the brand practises rigorous testing to ensure effective, high‑quality skincare and cosmetics.

Embrace routines that combine nature with expertise. Try Oriflame Tender Care Natural, an all-time favourite beeswax lip balm; Oriflame Amber Elixir, a sumptuous eau de parfum for women; or Oriflame Pure Skin, a softening exfoliator with salicylic acid – each designed to enhance your wellbeing with care and confidence.