Dealing with wrinkles, tired and dehydrated skin, visible signs of ageing? Purito Pure Vitamin C intense anti-wrinkle moisturising serum addresses all of these issues. Not to mention its formula is vegan-friendly because it doesn’t include any animal-based ingredients.

The serum comes in a dark glass bottle to thoroughly protect the product from sunlight.

Characteristics:

• reduces wrinkles and prevents new ones
• offers intense hydration
• prevents loss of moisture
• improves elasticity
• vegan product

Ingredients:

• ascorbic acid – pure vitamin C, helps repair skin texture damaged by UV light, brightens up skin tone, helps prevent signs of ageing, reduces wrinkles
• sodium hyaluronate – form of hyaluronic acid, retains water in the skin, prevents loss of moisture, restores skin balance, keeps skin healthy and hydrated
• niacinamide – active form of vitamin B3, improves skin pigmentation and brightens

How to apply:
Dab an appropriate amount of the serum gently into clean skin with your fingertips. Use 3× a week.

Because of the nature of pure vitamin C, you might experience a slight tingling. This is a natural phenomenon caused by the difference in the pH of your skin and vitamin C. If you have sensitive skin, use a toner and moisturiser right after applying the serum. The cream can be used in the morning as well as in the evening. If applying in the morning, don’t forget to also put on sunscreen. Do not use the serum along with products which contain AHA, BHA or retinol.