Knowing that this shade has been in Essie collection since 2013 and there are still some old bottles in circulation, I didn't know what to expect.
Swatches online showed anything from a pink-lilac to a pale greyish pink (old, faded polish).
I was delighted to receive the newest edition, with the famous Essie flat brush. The shade is what I hoped for, the stunning pink-lilac, and it looks even better in reality!
As a colour professional, it's a perfect nude for people with cool skin tone. Many nude pinks are too warm for me, and beige and brown make my hands look red and dry. Go Ginza is calm enough for a discreet nude, but has enough colour to not look boring. It goes well with my outfits, as I wear a lot of blue and other cool colours.