House of Hur
House of Hur is a K-beauty brand that offers skincare and makeup designed to foster a global community that celebrates individuality. By actively engaging with its community, known as HURFRIENDS, in every step from product design to global expansion, the brand creates an empowering space where everyone feels valued. More than just a beauty company, House of Hur is on a mission to redefine K-beauty, making it more accessible and welcoming for all.
The brand’s skincare and makeup lines are developed as powerful tools for self-expression, helping individuals to confidently embrace and showcase their inner beauty. This commitment to personal empowerment is matched by a strong dedication to sustainability, as House of Hur adheres to strict ethical practices, champions cruelty-free development, and prioritises the use of eco-friendly ingredients in its high-performance formulations.
The name “House of Hur” itself encapsulates this community-focused philosophy. The “House” represents the safe and welcoming space of the HURFRIENDS community, where skincare and makeup lovers can connect and feel supported. “Hur” is a meaningful blend of the founder's family name and the word “Her,” symbolising a celebration of femininity in all its forms. Through these global connections, House of Hur is poised to share its unique identity and vision with the world.