Get inspired by the ancient Japanese yu-su-ru tradition that uses rice water for hair washing. This beauty ritual was used in the design of Shu Uemura Izumi Tonic strengthening mask whose powerful formula contains rice water, rice protein and essential amino acids. Your thin and weakened hair will receive a dose of optimal hydration along with a thickening effect. The mask strengthens brittle hair and gives it a fantastic shine.

Characteristics: 

• uses traditional Japanese yu-su-ru ritual
• reduces the risk of hair damage and prevents breaking
• strengthens and fills the structure of the hair shaft
• thickens, nourishes hair, provides shine and an optimal dose of hydration
• eliminates split ends, provides strength and resilience

Results of testing:
→ instrumental test after using the Shu Uemura Izumi Tonic shampoo, conditioner and mask when compared to normal hair care

• up to 30 times stronger hair
• up to 91% reduction in split ends

Ingredients:

• rice water – contains vitamins B and E, minerals and antioxidants
• rice protein – strengthens hair, reduces risk of breaking and damage
• amino acids – revitalise damaged hair cells and improve overall porosity of hair

How to apply:
Use the mask after washing your hair with the Shu Uemura Izumi Tonic shampoo. Apply the mask down the lengths and to the ends of washed and towel-dried hair. Leave on for 5 minutes, then rinse off thoroughly.