If you have it, show it off and love it. That’s how Brazilian culture views the physical appearance of all bodies. The American pioneering brand Sol de Janeiro takes its inspiration from this body-positive approach and the beauty rituals seen on Rio de Janeiro’s beaches. It celebrates the diverse nature of every human body and everything that sparks joy. Sol de Janeiro is what Brazilian beauty is all about, without any rules or a uniform definition. It encompasses perfumes and very effective and sensorial skin and hair care products. They treat you and your body with love, making you fall in love with them as well.

Sol de Janeiro was founded in 2015, when its co-founder Heela Yang materialised the brand’s inclusive philosophy through premium cosmetic products. Loving your body no matter what, taking care of it and showing off its strengths. That’s exactly what the first ever Sol de Janeiro product, the Brazilian Bum Bum Cream, is all about. Although you can use it all over your body, it was inspired by a very specific part of the body. The bum, loved and even worshipped in Brazil, is a part of the body that the Brazilians take care of like no one else in the world. So why not give this softening, firming and gorgeously scented treatment to your whole body?

Discover Sol de Janeiro and let it transport you to the sun‑kissed beaches of Rio de Janeiro, wrapping you in the carefree feeling of endless summer. The Cheirosa fragrance collection invites you to embrace your senses through radiant, joyful scents. Try the Sol de Janeiro Brazilian Crush Cheirosa '68 perfumed body and hair mist for women, filled with notes of Brazilian jasmine and pink dragonfruit. Indulge in the Sol de Janeiro Brazilian Crush Cheirosa '40 perfumed body and hair mist for women, which brings together black amber plum and vanilla woods. For a creamy, comforting scent, reach for the Sol de Janeiro Cheirosa '59 perfumed body and hair mist for women, blending vanilla orchid, sugared violet and sandalwood.