Effortless American style? Abercrombie & Fitch is the obvious answer. Since 1892, the brand has been known for high quality apparel and its attention to detail with designs that embody simplicity. This iconic brand outfits innovators, explorers and entrepreneurs and brings its customers iconic, modern classics with an aspirational look, feel, and attitude.

The story started when David Abercrombie and Ezra Fitch opened a New York store specialising in premium, comfortable yet stylish outdoor clothing. The brand’s first fragrance was launched in 1997, and over the years, more than 50 perfumes for men and women have followed.

Abercrombie & Fitch fragrances are much like a good pair of jeans or a cosy sweatshirt – they feel like a second skin and give you a sense of ease and confidence. Each scent from Abercrombie & Fitch reveals what is unique in its wearer. Try the Eau de Toilette for men Abercrombie & Fitch First Instinct, with its fresh and aromatic notes. Women will prefer the Eau de Parfum Abercrombie & Fitch Naturally Fierce and its enchanting exotic and woody accords.