Skip to main content


About the brand Maybelline

The history of Maybelline goes back to 1915, when a young American woman, Mabel Williams, made her own product to highlight the eyes. Before long, Maybelline mascara had become an integral part of most women’s beauty routine across the United States. From a small family business, Maybelline became the number one beauty brand both in America and beyond.


Maybelline makeup is creative and always on trend, yet still affordable. Being inspired by the New York lifestyle and an innovative approach to developing new products guarantee that every woman can find something in their wide range.

Now Maybelline can boast collaborations with fashion weeks around the world, where they set the beauty trends for the coming season together with leading fashion designers. Try Maybelline, makeup inspired by an urban lifestyle, and be carried away on a wave of the latest trends in the beauty world.

See entire text hide text