American Crew – a revolution in men’s grooming. American Crew was founded in 1994, when the stylist and barber David Raccuglia decided to bring about a revolution in men’s grooming and styling. Today, skin care and hair products are sold in almost 60 countries worldwide, characterised by undeniable quality and effectiveness.

David Raccuglia, a distinctive figure in the world of high style, tirelessly helps men’s hair stylists and barbers move their services to a whole new level with the American Crew brand. The philosophy behind this is the knowledge that more and more men are becoming interested in how they look, and this trend of men working on their image permeates all age and demographic groups.

American Crew is not just a lifestyle brand and supplier to beauty salons. It is a milestone in the history of men’s grooming and the leading salon brand created for men specifically to meet the needs of professional stylists. It prides itself on its innovation and constantly pioneering the latest styles. American Crew loves professional hair styling and celebrities and its representatives include those who set the tone and trends in men’s grooming.