Beauty of Joseon

Traditional Korean medicine combined with modern cosmetic science. Inspired by the beauty rituals of women from the Joseon dynasty, Beauty of Joseon believes that radiant skin is the key to true beauty. From its minimalist formulations to its clean and elegant design, the brand celebrates the harmony of simplicity and elegance.

Founded in 2013, Beauty of Joseon draws deep inspiration from the Joseon dynasty (1392–1897), a time when noble women prioritised natural skincare over heavy makeup. In that era, lavish appearances and bold colours were considered improper and associated with lower social classes. The brand reinterprets the beauty knowledge preserved in the historical text Gyuhap Chongseo, adapting ancient rituals and nature-based wisdom for the needs of the modern world.

Discover the iconic Beauty of Joseon Dynasty Cream, designed to illuminate your complexion. If you need to even out your skin tone, try Beauty of Joseon Glow Serum. And to stay protected against sun damage, explore the Beauty of Joseon sunscreen range.