Lattafa
Vividly capturing the essence of the glorious heritage of Arab culture in its authentic oriental fragrances, Lattafa, Dubai's leading perfume brand, brings the world of sophisticated and captivating fragrances native to the United Arab Emirates to people in more than sixty countries around the world.
The concept of perfumes that would resonate with the luxury and elegance of Arab culture was created in 1980 by Sheikh Shahid Ahmad in collaboration with Shoaib Iqbal. They named their brand Lattafa, inspired by the Arabic words "Latif", meaning "kindness", and "Lateefa", which translates to "pleasant". The two co-founders shared a vision to create high-quality and luxurious fragrances for local customers in the Middle East. However, the start-up soon became a renowned company with exports all over the world and three generations of the Sheikh family have been involved in the development and expansion of their portfolio.
























































