When working with clients, I am often asked about the very best mascara in the world. There is no simple answer. Mascara offers a wide range of benefits and there is definitely no one mascara that everyone will love. Let's have a look at this in greater detail so that you know which one is right for you.
Mascara is clearly a must-have in the toiletry bag, and for some, even the only product they use. No wonder. It can literally work miracles – it helps divide, extend, highlight and curl eyelashes. We also expect it to last all day and not to "lump up", and we want to be able to remove it easily without scrubbing. How can you get the most out of mascara? Let's take a look at brush types and make-up techniques.
Theclassic bristle brush comes in different shapes and sizes. They can be thicker or thinner, or shaped like the number 8. These mascara types often promise large volume as they are able to cover the eyelashes with a thick layer of the product. When choosing a classic brush, take into account the shape of your own eye and the length of your eyelashes – a brush that is too thick will tend to press against your eyelid and one that is too long will be difficult to handle.
Silicone brushes most often have shorter and thicker bristles placed further apart, or bristles of different lengths. All these technical parameters will help create longer, separated and defined eyelashes, so the mascara is a lengthening mascara. Often they have smaller bristles at the end of the brush, thanks to which you can get to the tiny eyelashes in the corners of your eyes. The result is well brushed, natural looking, long eyelashes.
How can you choose if you want both volume and length? Decide according to the occasion. For daily use, choose a mascara that you are comfortable with and that looks as natural as possible. In the evening, you can swap it for a really dramatic effect, or you can layer various mascaras as you wish.
Try this trick: Use the silicone brush to define the lashes and apply the volumizing mascara only to the outer third of the upper lashes for a more dramatic effect.
The first step is to choose the right brush, the second step is the right make-up technique. However, all types need to be handled correctly.
1. Apply most of the product as close to the roots as possible.
2. Bring the mascara as close to the eyelid as possible, move the brush from side to side and then run the colour through the lengths.
3. This ensures a highlighted eye without weighing down the lengths of the eyelashes.
For more inspiration, check out the video and other popular mascaras. So do you know yet which mascara will be the right one for you and how to apply it correctly?