Bedtime Perfumes as a Trend
We won’t surprise you – the idea of a “fragrance for a better night’s sleep” was not discovered by Gen Z or even famous TikTokers. It’s been with us for quite a few years now and even the ancient Egyptians used the fragrance of myrrh to help with their sweet dreams. And that’s not to mention the many celebrities who have lauded this method over the course of the last century. Now, however, bedtime perfumes are making a big comeback and there are hundreds of thousands of posts with hashtags like #perfumesforbedtime. But why?