Lead Hairstylist Guido Palau created looks that celebrated — rather than transformed — each model’s natural hair texture at the Proenza Schouler Spring/Summer 2025 show. Guido’s 2 words to describe the look – easy and natural.
How he and his team did it: By tailoring their product choices to each model. Those who needed hydration were styled with Hairdresser’s Invisible Oil Primer to prep hair for air drying and then the NEW Hairdresser’s Invisible Oil Long Last Styling Cream was applied to add hydration, reduce frizz, and add flexible hold. For models with natural waves and curls, a curling iron was used to enhance their texture.
Thickening Dryspun Texture Spray was then used on some models to finish, adding instant volume and texture. Curly hair was prepped with Hairdresser’s Invisible Oil Primer to condition and reduce frizz.
Guido’s tip for styling at home: “Start with a great shampoo.” That’s because the ideal base for any look (no matter your natural texture) starts in the shower.