The Helena Rubinstein brand bears the name of a famous Polish woman who became practically the richest woman on the planet in her lifetime. In 1902, she decided that her business plans would be focused on cosmetic products and perfumes.
Helena Rubinstein dedicated her life to aesthetics and seeking revolutionary scientific research solutions for skin care. She teamed up with the best scientists of her time to understand women and their needs in order to develop effective cosmetics.
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