Description Hugo Boss HUGO Now
Top notes Top notes - They develop straight after you put the fragrance on. They create the first impression and tend to be quite intense, but not long-lasting. | Lemon Peel, Cardamom |
Middle notes Middle notes - The heart of the fragrance comes out after a couple of minutes when the head of the scent fades away. These notes usually last around 2 to 3 hours. | Aromatic Notes, Mint, Lavender, Water Notes |
Base notes Base notes - The last and often longest part of the fragrance's evolution on your skin. Takes anywhere from 4 hours to over a day. | Vetiver |
| Fragrance category | aromatic, green |
The past is gone and the future is uncertain. Hugo Boss HUGO Now Eau de Toilette for men will always remind you that the present moment is all you have – so get hold of it. Your time is right now!
- limited edition which succeeds the iconic Hugo Man
- for men who are able to seize the present moment
- every spritz gives you confidence and opens new possibilities
Composition of the fragrance
First, you’ll be drawn to the energy and freshness of lemon zest with a sweet, spicy cardamon. After a few moments, the confident and masculine side of the perfume comes through, represented by fresh aquatic notes along with cooling mint, softened by aromatic lavender. The slow drydown is built on vetiver – a note full of contradictions.
Story of the fragrance
“Live in the present moment and become the hero of your own life” is the challenge that Hugo Boss HUGO Now campaign poses to the young generation. The ambassador and face of this Eau de Toilette as well as the HUGO fashion brand is Liam Payne – a singer and an icon of the modern young generation.