No more yellowish or orange tints, just a perfectly cool shade of blonde. Joico Blonde Life purple shampoo will ensure this. Moreover, its composition is enriched with ingredients such as monoï oil and tamanu oil. Thanks to these, otherwise brittle blond hair will be strengthened and shiny after every wash.

Characteristics:

• cleans hair gently
• neutralises yellow and orange tones immediately
• adds a cool colour to your hair
• leaves hair looking shiny, healthy and glossy
• nourishes and protects brittle blond hair
• produces a rich lather

Ingredients:

• arginine – amino acid which naturally occurs in hair, protects hair, restores and strengthens it
• monoï oil – occurs by soaking petals of the tiaré flower in coconut oil, protects hair against damage by external factors, provides shine and eliminates frizz
• tamanu oil – absorbs UV radiation, source of omega 6 and 9, hydrates, provides shine
• SmartRelease technology – liposome-based system; continuously releases ingredients (rosehip oil, arginine, keratin) which protect, strengthen and restore your hair

How to apply:
Apply Joico Blonde Life shampoo to your wet hair, lather it up well and leave it to act for 1–3 minutes. Then rinse off. Afterwards, ideally, apply a conditioner from the same range. Repeat the process 2–3 times a week to keep the cool shade.