Laura Biagiotti fragrances are just as popular around the world as the couture of this exceptional Italian designer. As a girl, Laura was introduced to fashion when helping her mother in her dressmaker shop. Years later she would go on changing the industry by introducing the use of cashmere, a largely ignored material at the time. She introduced her first fashion line for women in 1972 and earned the nickname “the Queen of Cashmere”.

Biagiotti entered the world of fragrance exactly 10 years later with Fiori Bianchi. In 1988, she introduced Laura Biagiotti Roma – a perfume that is still one of the most popular out there and even has its own version for men. Laura Biagiotti fragrances are full of light and fresh notes that are perfect for the Italian summer, however the brand also offers more intense and sensuous perfumes for elegant occasions.