Good hair colour maintenance should start during washing. Your blonde to platinum blonde hair will always look flawless with the L'Oréal Professionnel Serie Expert Chroma Crème purple shampoo whose creamy texture, nourishing formula and professionally calibrated purple pigments reduce unwanted warm undertones. Using this shampoo on a regular basis will keep your blonde hair absolutely free of yellow reflections. 

Characteristics:

• neutralises unwanted yellow shades 
• gently eliminates impurities from your hair
• for blonde to platinum blonde hair
• nourishes your hair, leaves it soft and smooth to the touch
• nourishing formula for more shine
• make sure to use gloves when applying the shampoo

Ingredients:

• purple pigments – suppress unwanted yellow undertones
• co-emulsion technology 

How to apply: 
Wash your hair as usual with your regular shampoo and then rinse off thoroughly. Put on your gloves to protect your hands from stains. Apply an optimal amount of the L'Oréal Professionnel Serie Expert Chroma Crème shampoo from the roots of your hair down to the ends and lather up. Leave on for 2 to 15 minutes depending on the desired level of neutralising effect. Comb through your hair to achieve an even result and then rinse off with water. 

Notino tip:
We recommend trying the L'Oréal Professionnel Serie Expert Chroma Crème purple shampoo in combination with the Metal Detox shampoo which removes buildup of metal particles that might cause unwanted changes to your hair colour.