The creative fashion brand Miu Miu is full of contradictions, poised between simplicity and provocation.
It is a reflection of the contemporary woman, someone who is alluring, unconventional and likes doing things her way.
The brand is named after the granddaughter of the founder of the Prada fashion house. The Italian designer Miuccia Prada deliberately moved away from the traditional aesthetic of her family brand and under Miu Miu has made room for her own creative expression. At a time when Prada professed fashion minimalism, Miu Miu offered a counterbalance – a sensual and rebellious interpretation of fashion.
In 2015, the first Miu Miu perfume was launched. Its exceptional floral scent and unconventional bottle design quickly won the hearts of many women and Miu Miu fragrance became a true concept in the world of perfume.