Nouba

The Italian cosmetics brand Nouba is a true myth buster. They celebrate the beauty of women who break with convention, fight stereotypes and express their courage every single day. The brand’s mission is to encourage women on their journey of beauty and individuality. The way to fulfil this mission is to combine colours, contrasts and quality. Nouba believes that makeup is a tool, and that the muse and the artist can be one and the same person. 

Nouba was founded in 1978 by Italian makeup artist Rosy Armanini after a life-changing trip to Africa. Inspired by the beauty of the colours used by the Sudanese Nuba tribe, she decided to experiment for herself, by mixing materials and pigments. In 2015, Andrea Brambilla, a pharmacist and specialist in cosmetic sciences, joined Nouba and has continued to search for new visions and exclusive products to fulfil the brand’s objectives. 

Today, you can buy their cosmetics in over 44 countries around the world. One of their most popular products is the Nouba Millebaci liquid lipstick, which has been caressing women’s lips for more than 23 years. This perfectly pigmented treat for the lips is well worth a try. Nouba also prides itself on the excellent quality of its makeup. With its Italian charm, the brand succeeds in convincing you that you can be whoever you want to be. Flaunt those feminine contrasts in your own way: boldness, elegance, rebellion, precision, freedom and mystery. Beauty is not external. Beauty is within.