Damaged hair is one of the most common hair concerns to manage. Fortunately, by choosing a strong haircare regimen that treats and restores the protein of your hair, you can strengthen your strands. Discover Acidic Bonding Concentrate to instantly repair damaged hair and prevent breakage from chemical services, heat styling, and environmental factors.
Please, please, please, join the Redken brand in welcoming international superstar Sabrina Carpenter as the first-ever Global Brand Ambassador.
Pro Tip: Don't forget to try our ABC leave-in treatment, which will repair your hair's strength after just one use! (One of Sabrina's most favourite products!).
WHAT CAUSES DAMAGED HAIR?
According to Redken Artist Adina Doss, hair damage occurs when the hair has been compromised and the hair’s proteins are weakened. This can be caused by chemical treatments such as highlighting and mechanical styling, like heat styling or blow drying.
WHAT ARE HAIR BONDS?
Bonds help keep the fibers within hair together. Damage over time causes bonds to become weak, creating frizz, breakage, lack of shine, and overall unmanageable hair.
BEFORE & AFTER USING THE ACIDIC BONDING CONCENTRATE COLLECTION
HOW DOES THE ACIDIC BONDING CONCENTRATE COLLECTION WORK?
The Redken Acidic Bonding Concentrate system is formulated with citric acid, an alpha-hydroxy acid used in a variety of skincare products, and the brand’s Bonding Care complex. These ingredients work together to reinforce weakened bonds and help build your hair’s strength and resiliency.
BONDING REPAIR FOR FINE HAIR
BONDING REPAIR FOR MEDIUM TO THICK HAIR
