Beauty of Joseon

Beauty of Joseon blends traditional Korean medicine with modern cosmetic science, inspired by the beauty rituals of women from the Joseon dynasty. The brand believes radiant skin is the key to true beauty, offering minimalist formulations and clean, elegant designs that embody the perfect harmony of simplicity and sophistication.

Founded in 2013, Beauty of Joseon draws deep inspiration from the Joseon dynasty (1392–1897), a time when noble women prioritised natural skincare over heavy makeup. In that era, lavish appearances and bold colours were considered improper and associated with lower social classes. The brand reinterprets the beauty knowledge preserved in the historical text Gyuhap Chongseo, adapting ancient rituals and nature-based wisdom for the needs of the modern world.

Discover the iconic Beauty of Joseon Dynasty Cream, designed to illuminate your complexion. If you need to even out your skin tone, try Beauty of Joseon Glow Serum. And to stay protected against sun damage, explore the Beauty of Joseon sunscreen range.