Amazing effects of rice water for thick and healthy hair

Discover Japanese hair care tradition and give your hair the nourishment it deserves. Shu Uemura Izumi Tonic restorative shampoo gently eliminates all impurities and excess oil while maintaining the natural level of hydration in your hair.

Its formula includes rice water from the Japanese prefecture of Hjógo and it’s inspired by the popular Japanese yu-su-ru ritual which uses rice water for hair-washing. This method is famous for its regenerating effects, it helps smooth down damaged hair shaft and thickens weakened hair. Your senses will be absolutely delighted by the refreshing scent which combines fresh citrussy notes with the woody scent of musk.

Characteristics:

• gently removes all impurities and excess sebum from the hair
• regenerates, strengthens and nourishes hair
• prevents breakage and makes your hair thicker
• promotes healing of split ends
• smooths the hair shaft
• leaves hair beautifully glossy and healthy-looking
• with a lovely scent of vanilla, sandalwood, ylang-ylang and bergamot
• suitable for fine hair

Ingredients:

• Japanese rice water – rich in amino acids, vitamins B and E, minerals, antioxidants; strengthens and nourishes the hair shaft
• rice protein – fills the hair shaft and protects it from breakage and damage
• ceramides – nourish and hydrate the hair
• amino acids – restore damaged cells and generally revitalise hair

How to apply:
Apply an optimal amount of shampoo to wet hair, massage the scalp and rinse off. Reapply the shampoo, lather up and rinse off again, then use the Shu Uemura Izumi Tonic conditioner.

Notino tip:
For maximum results, use the product along with the mask and serum from the Shu Uemura Izumi Tonic line.