For thousands of years, Japanese women have been using rice water to wash their hair. This so-called “yu-su-ru” ritual makes their hair gorgeous, strong and shiny. Shu Uemura Izumi Tonic hair conditioner found inspiration in this traditional method. 

The light, creamy formula with rice water and rice protein nourishes your brittle, thinned and breaking hair, fortifies its structure and has a thickening effect. It will leave your hair hydrated with a natural shine and less split ends.

Characteristics:

• nourishes thinned and breaking hair; provides vitamins, minerals and antioxidants
• fills the hair shaft, strengthens its structure, leaves your hair stronger
• hydrates, provides natural radiance and shine, thickens your hair
• restores damaged cells, reduces split ends
• protects hair from breaking and other damage
• inspired by traditional Japanese yu-su-ru ritual (using rice water for washing hair)
• luxurious fragrance with fresh and woody notes

Results of testing:
→ instrumental test after using the Shu Uemura Izumi Tonic shampoo, conditioner and mask when compared to normal hair care

• up to 30× stronger hair 
• up to 91% fewer split ends

Ingredients:

• rice water – nourishes hair; provides vitamins B and E, minerals and antioxidants
• rice protein – fills in the hair shaft and protects it from breakage and damage
• amino acids – restore damaged cells and overall permeability of the hair

How to apply:
Apply a hazelnut-sized amount of conditioner to washed and towel-dried hair. Massage into the lengths and tips of your hair. Leave on for 5 minutes and then rinse off thoroughly.

Notino tip:
For a comprehensive routine, use the conditioner along with the Izumi Tonic thickening serum and strengthening spray.