Multifunctional rinse-free serum for a radiant ice blonde

Brighten your blonde, protect your hair from heat and hydrate it from root to tip in just one step. Shu Uemura Yūbi Blonde Serum is the ultimate no-rinse hair treatment for blondes. 

This product acts as thermal protection when blow-drying while eliminating unwanted copper and yellow tints. Leaves hair shiny and smooth, beautiful in appearance and to the touch. Regular use will add more purple pigment to your hair for a long-lasting icy shade of blonde.

Characteristics:

• neutralises yellow and copper tones
• helps maintain a vibrant blonde hair colour
• provides thermal protection of the hair
• hydrates and nourishes the hair
• leaves hair shiny and lustrous

Ingredients:

• Japanese white peony - hydrates, soothes and protects hair
• high-tech cool pigment - eliminates yellow and copper tones over a long period of time

The characteristic scent of Yūbi serum:

• Top notes: ginger, fresh tea
• Middle notes: jasmine, white peony
• Base notes: white musk

How to apply:
Apply 1 to 2 pumps of Shu Uemura Yūbi Blonde Serum to washed and towel-dried hair. Apply using gloves. Do not rinse, then blow dry and style hair as usual.

Notino tip:
Use the entire Yūbi Blonde range to achieve a beautiful, salon-like ice blonde colour.