A new hair care line for perfectly healthy hair
Did you know that metal particles accumulate in your hair wash after wash? Copper is the most common culprit, as it’s most typically found in tap water. Metal oxidation accompanied by UV light gives rise to free radicals which disrupt or actually damage the natural protein structure of your hair. This doesn’t lead just to more brittle hair, but also to increased colour fading.
It protects both before and after
Metal particles are mostly deposited in the porous lengths of coloured and lightened hair. That’s why it’s a good idea to protect your hair using the Color Service products with the Metal Purifier technology whenever you colour your hair. Do you want your colour to last as long as possible? To have gorgeously hydrated hair without frizz? Give it regular treatment using Color Service by Wella Professionals, the world’s expert on beautiful hair.
Precise colour results
Oxidising dyes accelerate the formation of free radicals, increasing the risk of both hair damage and colour distortion. That’s not the case with Metal Purifier hair dyes: the Koleston Perfect Me+, Illumina Color and Shinefinity Zero Lift Glaze isolate metal particles for a precise colour result. These Wella Professionals hair dyes won’t leave you in a pickle.
Daily care
The easiest way to prevent the accumulation of metal particles in your hair is to prevent them from binding to the hair fibre. Hair care products formulated with Metal Purifier, such as the Ultimate Repair, Fusion, ColorMotion+ and Color Brilliance lines, are ideal for this.
Ultimate Repair
A luxury hair care ritual consisting of 4 iconic products: shampoo, conditioner, leave-in serum (which is truly a must-have!) and a protective spray. Give your hair a true spa experience, regenerating it from the inside out during a single hair care ritual.
Fusion
A new dimension of hair care that makes your hair up to 95% more resistant to breakages and damage. It uses the Silksteel technology, which is inspired by the strongest fibres found in nature – spiders’ webs. The Fusion line transforms even the most damaged hair into soft, supple and resilient hair. Try it for yourself!
ColorMotion+
If you’re looking for exceptional power, try the ColorMotion+ line. It protects your hair against free radicals by actively encapsulating unwanted metals, smoothing the hair fibre perfectly, making it visibly glossier and… it also strengthens the hair from within thanks to the Wellaplex technology!
Color Brilliance
A powerful combination of innovative ingredients that add vibrancy and protect your hair colour for up to 7 weeks. Histidine and vitamin E control the oxidation process after colouring, slowing down the fading of the colour. It’s also formulated with limestone caviar, which provides protective antioxidants and vitamins.
