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 „Beauty in 5 minutes“ – that’s the motto of the American brand theBalm which offers quality cosmetic products in unique and playful retro designs. Their extensive range of intense colours will awaken the artist inside you and help you create a perfect makeup that will make you look simply stunning.

TheBalm was founded by Marissa Shipman who one day realised that she wanted to wake up every day knowing that she loves what she does. And because beauty was already her obsession and she struggled to find cosmetics that would fit her needs perfectly, she decided to make a radical move. In 2004 she quit her job, came up with a business plan and employed chemists to help her develop new formulas. Before long, the first theBalm products were created.

Meet the legendary theBalm Mary-Lou Manizer which can be used both as a highlighter and eyeshadow. You can also try the bronzer, eyeshadow and contouring powder in one product known by the witty name of theBalm Bahama Mama, or the iconic theBalm Hot Mama! blusher and eyeshadow. We should also mention theBalm Meet Matt(e) Trimony eyeshadow palette and theBalm Balm Beach blusher.

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