Gentle care created with the needs of the most sensitive skin in mind. WaterWipes focuses on developing minimalist skincare solutions designed to cleanse and protect delicate skin from the very first days of life.

The brand was founded in Ireland by Edward McCloskey after his newborn daughter developed severe nappy rash and he struggled to find wipes gentle enough for her skin. After extensive research and testing, he developed a formula based on just a small number of carefully selected ingredients. This simple concept quickly gained the trust of parents looking for products designed specifically for sensitive and newborn skin.

Today WaterWipes products are used by families around the world and are often recommended for their gentle formulation. The brand continues to focus on developing wipes designed for everyday care, providing a convenient solution for cleansing babies’ skin as well as for other daily hygiene needs.