With Wella Professionals Color Touch iNSTAMAT!C demi-permanent hair dye you can create a super-fashionable look in pastel tones that will last just as long as you want before you decide to try another shade.

Properties:

• the colour molecules permeate into the hair cuticles gradually, giving a natural dispersion of colour
• matte gloss finish – a gentle matte in combination with a low gloss
• simple application – an easy and effective way to change your hair
• acts as a colour filter – the resulting colour reflects the original hair colour
• can also be used to correct and neutralise other shades
• lasts for around 20 washes – washes out naturally and leaves your hair still looking great

Ingredients:

• ammonia-free – does not bleach the natural colour pigment

How to use:
Mix iNSTAMAT!C dye with the Wella Professionals Color Touch 1.9% activator for light tones or 4% for deeper tones, in a 1:1 ratio. Then apply the colour mixture to dry hair and leave to act for 5–20 minutes, depending on the desired intensity. (Developer is not included.)

See the enclosed directions for full instructions on how to dye your hair.