The pillars Aveda is built on as a brand represent the most essential needs and wishes of today’s consumer. One of those pillars is the high quality of Aveda products, their natural formulas and their innovations. Aveda hair care contains on average 90% of naturally sourced ingredients and the entire brand is 100% vegan. One of Aveda’s main goals is to offer a true wellness experience in every product.
Taking care of the planet and all living beings on it is one of the pillars and missions of Aveda as a company. They were the first cosmetic brand to manufacture 100% of their product using exclusively wind energy and they’re also pioneering the use of recyclable packaging. Minimal waste and carbon footprint along with responsible resource utilisation are the main ways in which Aveda stays mindful about the world – and not just the world of beauty.
Some of the brand’s most popular products are Aveda shampoo and Aveda conditioner. In fact, the entire Aveda hair care line is downright iconic. Aveda makeup is fantastic for enhancing your beauty and the Aveda Men line offers wonderful men’s cosmetics. Aveda simply has something for anyone who cares about clean formulas and an environmental mindset.