Purple shampoo for perfect blonde hair full of radiance

Radiant blonde without yellow tones? Aveda Botanical Repair™ Purple Toning Shampoo with purple pigments brightens hair by up to 5 times and restores a cool, fresh shade. Thanks to a plant-based technology that restores bonds in the hair fibre, it strengthens fragile and damaged strands after just one use. The lightweight formula also moisturises and leaves hair soft, supple and glossy. Ideal for anyone who wants their blonde hair to look healthy and well-groomed every day.

Characteristics:

• reduces unwanted yellow and brassy tones in blonde hair
• visibly increases hair shine after just one use
• strengthens fragile and damaged hair from root to tip
• hydrates hair without weighing it down and adds softness
• softens dry hair and leaves it smooth

Ingredients:

• plant-based molecules – repair damaged and fragile hair
• purple pigments – neutralise yellow undertones effectively and enhance the radiance of hair
• vegan formula

How to apply:
Apply Aveda Botanical Repair™ Purple Toning Shampoo to wet hair and massage gently until a rich lather forms. Rinse thoroughly with water.