Welcome to the world of color care and control. Aveda Color Control sulfate cleanser-free, 100% vegan shampoo gently cleanses your hair, all while reducing color fade to keep your vibrant hues intact.

Precisely formulated for color-treated hair, it cleans without stripping, ensuring minimal color washout. Plus, the botanical-infused formula is designed to maintain radiant color wash after wash, making it the perfect companion for color-treated, highlighted, and chemically processed hair. 

Characteristics:

• sulfate cleanser-free shampoo that gently cleanses hair without stripping
• specifically formulated to minimize color washout and reduce color fade
• prevents water from penetrating hair and reduces color washout
• infused with Aveda's signature Pure-Fume™ aroma 
• suitable for all hair types: fine, medium, thick
• suitable for all hair textures: straight (1A), wavy (2A-2C), curly (3A-3C), coily (4A-4C)
• safe for color-treated, highlighted, and chemically processed hair

Ingredients:

• 94% natural ingredients
• Botanical Cleansers – expertly designed to ensure your radiant color lasts wash after wash
• Neutralizing Power – work instantly to neutralize color-dulling particles; this powerhouse action helps safeguard your hair every time you wash
• Dual-Charged Molecules – form a protective shield around your hair; this shield acts as a formidable barrier, preventing water from seeping into your strands and ultimately reducing color washout
• apricot – keeps your locks soft, bouncy, and wonderfully hydrated, enhancing your overall hair care experience
• free from sulfates, animal-derived ingredients, phthalates, mineral oil, petrolatum, formaldehyde & donors, paraffin, synthetic fragrance, microcrystalline wax, coal tar, triclosan, and triclocarban
• 100% wind and solar-powered manufacturing
• 100% PCR PET bottles 
• vegan

How to apply:
Massage Aveda Color Control Shampoo into wet hair, starting at the roots and working through to the ends. Rinse thoroughly.

Notino tip:
For optimal results, follow up with the Color Control Conditioner.