Smell Like Marshmallow? Try This New TikTok Phenomenon. Irresistible!

Like most viral beauty hits, this one was born on TikTok. Influencers there reveal the most fragrant gems they've managed to snag under the hashtag #marshmallowperfume. And why a fragrance inspired by pink fluffy sweets? The trend is based on the concepts of "clean girl aesthetic" and "coquette aesthetic", which promote soft, feminine and sweet notes not only in make-up and fashion, but also in fragrances.

The ever more popular group of sweet ingredients (vanilla, caramel, honey, chocolate, coconut, …) has now officially been joined by marshmallow.

Sweet Fragrances? That's What We Want!

A gentle, pleasant and long-lasting experience! That's exactly what marshmallow-scented perfumes and cosmetics bring you. It's not just about a particular fragrance, but the overall atmosphere it creates. The sweet, warm and soothing fragrance quite simply puts you in the right spring mood.

If you're tempted by this hot trend, look for products that contain the combo of creamy vanilla and sugary, airy aroma of marshmallow with slightly spicy Tonka beans, musk or gourmand caramel. We're sure that your olfactory cells will love this combination.

Although obsession with marshmallow fragrances is quite a fresh topic, perfume and cosmetics designers luckily react quickly. The choice is definitely wide. If you don't really want a perfume because, for example, you would never swap yours even for the hottest global trend, try the shower gel, hand cream, foundation setting spray, or just a scented candle to start with to make your home smell like a sweet shop.

To Make You Smell Good for As Long As Possible

If you do want to smell like marshmallow, make it count and make it last! We've got tips on how to enjoy these tones for the entire day.

1. Layering. Create your own marshmallow collection at home. At first, use shower gel, then body lotion, and finish with a perfume. Those around you will also love this burst of sweet, warm fragrance.
2. Pulse Points. Apply the perfume mainly to your neck, wrists, elbow pits and knee pits. There it will develop into a beautiful intense fragrance.
3. Remember about your hair. Do you want to smell good from head to toe? Don't forget about your hair. Get an infatuating hair spray or hair perfume.
4. Hydrate! Perfectly moisturised skin will lock fragrance in for a lot longer. Treat it to hydration with a fragrance-free body lotion, and only then apply your perfume.

Do you want to smell like a pink cloud too? Then quickly order the "marshmallow product" you like best.