A Spectacular Parade of the Latest Trends Is Here! Find It in the Top January Articles on the Notino Blog

Introduce New (Organic) Ingredients to Your Body

Yes, even body care has its trends. With some, we’ve been moving in that direction for a long time already, so even those who have ignored the green movement up until now will be reaching for eco-friendly cosmetics, naked, packaging-free products and organic ingredients. You can also add something new to your daily body care routine. For example, using deodorants on more than just your underarms or pampering your skin’s microbiome, bringing ingredients such as probiotics and prebiotics into play.

You can find all the key points in this article: Top Body Care Trends of 2025: A-Beauty, Deodorant Everywhere and Love for the Microbiome.

Everyone’s going blonde and curtains are back

New year, old hairstyle? We can’t have that! The latest hair trends have some real stars amongst them, so don’t shy away from the scissors or hair dyes. But you don’t have to jump straight into a dramatic new look right away. Smaller tweaks can still make a big impression – such as a curtain fringe with a relaxed, textured cut. And when it comes to colours, the beauty world is clear. This year’s craze is blonde in all its forms. Before you says that it’s not for you, take a look at “sun-kissed blonde”. It suits everyone!

To see what this looks like, head to our article: Trendy Hairstyles of 2025: Sun-Kissed Blonde and Curtain Bangs.

#GenderNeutralBeauty products

Is your skin care routine in need of a new boost? Of course it is. Why not try integrating cosmetics that you can share with your partner? And if they are Korean brands, then even better, since they’re so hot right now. Remind yourself of the steps involved in a Korean skin care routine, get yourself some fun face masks and have a beauty day at home. Both of you could also go for some makeup, since they’re also all the rage right now.

Our article A Hot Trend from Korea: #UnisexBeauty Breaks Down Borders and Social Media explains everything.

The Fragrance Forecast

When going through the trends for 2025, of course we didn’t forget about fragrances, and thoroughly scoured #perfumetok. The result? The new year will belong mainly to perfumes that smell so good that you’ll want to taste them! The rise of gourmand ingredients is also accompanied by cherry, plum and peach fragrances. And it’s not just fragrances, but also hair and body sprays – this year’s must-haves.

A complete overview can be found here: Smell the Year 2025: This is a Showcase of the Biggest Perfume Trends.

A Fragrance to the Moon and Back

Just imagine buying a new (and expensive) fragrance on the basis of what’s popular and its scent fades into nothingness minutes after you spray it on. We really don’t want this. But why does it happen and what can be done about it?

We take you through all this in our article Why Do We Stop Smelling Our Own Perfume? It Could Be Biology or These Mistakes. After reading it you’ll be able to get the most out of each flacon!

And that’s it – a short list of all the key trends of 2025! Which are you going to try first?