Step 1 – Choose the best hair care products for your hair
The right hair care, with Opti-PLEX™ technology, will make your hair stronger and additionally refresh your hair color. Always remember to use conditioner after washing your hair! On one hand, the Fudge shampoos cleanse your hair adding the special care – for which each shampoo was made. The conditioner, on the other hand – enhances the effect of the Shampoo. Your hair will be stronger and silkier than without the conditioner.
For cold blondes: check out the Clean Blonde Damage Rewind Shampoo with a strong, icy violet-toning effect.
For natural cold blondes: check out the Everyday Clean Blonde Damage Rewind Shampoo, which will be perfect for cold blonde highlights or every time you want to have a more natural, icy look.
For blondes: no matter what shade you are, the line All Blondes is for you with the color-locking or blond shades cleansing, due to Vitamin C benefits (in All Blonde Color Boost Shampoo).
For dry hair: Luminizer Shampoo is designed with a featherlight micellar oil complex and our proprietary Opti-PLEX™ technology - offering a gentle yet effective cleanse that illuminates and fortifies.
For damaged hair: Damage Rewind Shampoo crafted for damaged hair results in strands that are 95% stronger, 8 times smoother, and twice as soft.
For more volume: Xpander Gelee Shampoo enriched with caffeine and ginseng actively stimulates the scalp and encourages hair follicle growth, delivering a remarkable 180% increase in thickness for enduring volume throughout the day.
For extra cleanse: Clean Mint Shampoo, which formula effectively cleanses and purifies both your scalp and hair, eliminating dirt and impurities.














