Description Joico Colorful Anti-fade Shampoo

This product has been packaged by the manufacturer without cellophane.

Hair type	coloured hair
Scalp skin type	all scalp types
Area of use	hair

Gentle Yet Effective Cleansing

You chose your shade carefully – now protect it with care. Joico Colorful Anti-fade Shampoo gently removes everyday impurities while maintaining the intensity and vibrancy of individual hair strands. Thanks to advanced technologies and effective ingredients, you can enjoy your image change with grace.

Characteristics:

gently removes impurities and deposits from hair
helps to maintain hair colour intensity
protects hair from colour fading
strengthens hair and increases its resistance by up to 3 times

Ingredients:

camellia oil – helps to retain moisture and restores shine to hair
pomegranate extract – helps to protect hair colour from fading
SmartRelease™ technology – gradually releases rosehip oil, arginine, and keratin to regenerate and protect hair
sulphate-free

How to use:
Apply a small amount of Joico Colorful Anti-fade Shampoo to your wet hair, gently lather it up, then rinse thoroughly.

Notino tip:
If you want to enhance the regenerative effects of the shampoo, try Joico K-PAK Color Therapy oil for coloured hair.

Ingredients Joico Colorful Anti-fade Shampoo

Complete ingredients list

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, CAMELLIA SINENSIS SEED OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, PROPYLENE GLYCOL, GLYCERYL LAURATE, TETRASODIUM EDTA, IODOPROPYNYL BUTYLCARBAMATE, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM.

The manufacturer is responsible for the ingredients of the product. We recommend checking the list of product ingredients directly on its packaging due to potential changes.

About the brand Joico

Joico is a globally recognised professional hair care brand with a clear mission: to bring out the healthiest, most vibrant hair possible. From the very beginning, the brand has focused on creating innovative formulas that restore strength, shine, and vitality – a mission encapsulated in its signature philosophy, “the joi of healthy hair,” which celebrates the remarkable beauty of strong, resilient hair and the confidence it inspires.

Built on decades of innovation and trusted by stylists and consumers around the world, Joico has become a leader in salon-grade hair care. Its product portfolio spans advanced reparative treatments, nourishing shampoos and conditioners, cutting-edge styling products, and professional colour systems, all designed to deliver noticeable results from the very first use. The brand is committed to quality, using smart technologies and carefully selected ingredients to help return hair to its healthiest state, no matter its starting condition.

Beyond performance, Joico also stands for ethical and responsible practices. With a rich heritage rooted in both science and creative expression, the brand remains dedicated to inspiring confidence and healthy hair for years to come.