Korean beauty has experienced an incredible boom in recent years, with their tinted moisturisers being among the most popular. How come they’re in such demand? It’s most definitely their versatility, a claim also confirmed by Kristýna Hlaváčová, an expert beautician from @better_skin_now.
“There’s a great demand for multipurpose beauty products and creams that contain basic UV protection and have moisturising and rejuvenating effects while also providing the coverage of a lightweight foundation. We live in a fast-paced world, so in my opinion, the future of beauty lies in versatility, minimalism and personalisation.”
How to pick the right one
If you’re wondering which tinted moisturiser to try, be sure to think about your needs and skin type first. Korean tinted moisturisers often provide a combination of benefits, but one of them usually stands out. Would you prefer skin-brightening properties, higher coverage, rejuvenation, hydration or SPF? Consider what your skin likes and needs most.